The journey to business intelligence begins with data governance. Only by ensuring data’s integrity, consistency, and security can organizations attest to the authenticity of the intelligence they are building. To that end, unifying disparate sources of data into one location, eliminating redundancy, and retaining data relationships lay the foundation to making data serve its true purpose. With its on-demand scalability, cloud data warehouse helps organizations build business intelligence with minimized ownership costs and maximized integration, thereby enabling rapid responsiveness to the changing market needs.