The automotive and manufacturing industry is facing new challenges in the digital world. First, there is an imperative to deliver profitable growth in chosen markets through continually-refreshes product and service offerings. At the same time, there is relentless pressure to make value chains more productive. It is vital to understand customer needs and rapidly translate these into improved product and service propositions while optimizing every aspect of the end-to-end value chain. Rising input costs and tighter regulations are also serious challenges. Rising energy, labor, raw materials, and compliance costs force the need to find new ways to reduce waste. Profitability needs to be maintained through a better-connected supply chain and smart factories. Spiraling supply chain complexity presents a problem because global supply chains have become a series of dynamically-changing inter-connected and multi-tiered networks. Real-time visibility of supply chain status and the ability to predict, sense, and respond to events is now a critical capability. When it comes to cyber-threat, manufacturing is one of the least prepared despite being the third-most-targeted industry. Keeping physical plant assets, data, systems, and products secure is essential to maintaining reputation and trust. Manufacturers now need to invest in enhancing customer experience through digital services and blended business mashups, driving op-efficiency through smart factories, monetizing services through connected products and servitization, and moving to connected, data-driven ecosystems on cloud platforms.